Bern Meetups, with the support of UX Schweiz, is organizing an online talk in which Jessica Pidoux, dhCenter member, will discuss how Tinder (and other dating apps) has changed the way we find and love each other.
The method “Moral Algebra” (list of pros and cons) was used and then adapted since the 18th century for decision making. Today, datafication of dating from mobile apps and websites involves large sets of variables stored in databases, which are interoperable across platforms, for matching, profiling and targeting advertisements.
With a mixed-method research design Jessica Pidoux examined the matching-criterias of dating apps in a large study, combining hierarchical classification with an interview analysis of nine founders and developers in the industry. This research seeks to understand the way in which online dating is being build up by and with algorithms using metrics.
Jessica Pidoux is a Doctoral Assistant at the EPFL, the Digital Humanities Institute located in Lausanne. After spending years in marketing she got her Master in Sociology in 2015. She was named one of the 100 distinguished personalities of the “Suisse Romande”. With her thesis she wants to elucidate, under a new perspective, the influence of quantification practices applied by dating apps on online dating interactions.
18:15 Door opening
19:15 Questions & answers
19:30 Exchange / networking
The talk will be held in English. The participation is free of charge due to the support of our sponsor UX Schweiz. Bern Meetups ask for binding registrations.